Oribe : Nouvelle marque à La Villa Soriano

Oribe: New brand at La Villa Soriano

Villa Soriano exclusively unveils the prestigious Oribe brand: a revolution in luxury hair care!

We are proud to announce the long-awaited arrival of the Oribe brand at Villa Soriano. As a high-end beauty salon, we continually strive to provide our clients with excellence in hair care.

With the introduction of the Oribe brand, we take another step forward in our commitment to quality and innovation.

Oribe Canales, the genius behind the eponymous brand, is much more than just a hairdresser:

He is a true legend in the hair and fashion industry. Born in Cuba, Oribe began his career in the hair world in New York, where his exceptional talent and creativity quickly attracted attention.

Oribe Haircare - Germany – Oribe Hair Care Germany

Early in his career, Oribe crossed paths with celebrity hairstylist Garren, an encounter that would change his life. Encouraged by Garren to follow his passion for hair, Oribe quickly proved himself and built an enviable reputation in the industry. His ability to push the boundaries of conventional hair styling quickly propelled him to the top, making him the preferred hairstylist of celebrities and top models.

In the 1980s and 1990s, Oribe established pivotal partnerships with influential figures in the fashion industry, including photographer Steven Meisel and makeup artist François Nars. Their collaboration redefined the beauty standards of the time and ushered in a new era in hair and fashion.

But it was his encounter with legendary fashion designer Gianni Versace that truly propelled Oribe to prominence. Their creative partnership resulted in iconic collaborations, including groundbreaking advertising campaigns and spectacular runway shows. Oribe became Versace’s go-to hairstylist and contributed significantly to the brand’s distinctive aesthetic.

However, it was her collaboration with Jennifer Lopez that really brought Oribe to the mainstream. When the young artist, then on the rise to stardom, reached out to Oribe to work with her, it was the beginning of a fruitful partnership that would last nearly two decades. Their collaboration resulted in some of Lopez's most iconic hairstyles and solidified Oribe's reputation as a master of hairstyling.

In 2008, Oribe embarked on a new adventure by launching its own line of hair care products in collaboration with Daniel Kaner, President and Co-Founder of Oribe Hair Care. This collection, designed to meet the needs of hair enthusiasts, combines Oribe's traditional expertise with cutting-edge technology and the finest ingredients available. The result is a range of superior products that celebrate individual beauty and the art of hairdressing.

Today, Oribe’s legacy continues to shine through his eponymous brand, which embodies the very essence of hair perfection. His artistic vision and commitment to excellence have left an indelible mark on the hair industry, inspiring generations of hairdressers and beauty enthusiasts around the world.

This exclusivity is a testament to our commitment to providing our customers with a unique and exceptional experience. By choosing Oribe, you are opting for luxury and timeless elegance, while benefiting from environmentally friendly and animal-friendly, vegan and gluten-free products.

Explore our collection and discover the excellence of Oribe hair care, now available exclusively at Villa Soriano.

Book an appointment today for an incomparable beauty experience, where luxury, innovation and performance meet to enhance your hair and your style!

Back to blog